Is Pastry Shop Competition Heating Up in Bricklyn?

January 28, 2024

by Paul B. Macro, Bricklyn Eagle Business Correspondent

Dunk Them Donuts CEO David Plater Broffman has upped the ante in Bricklyn pastry shops with the opening of a super-size donut outlet on East Street, right next door to the recently opened “Pastries by Patsy” café.

Inside the new Dunk Them Donuts shop.
The new Dunk Them Donuts shop on East Street in Bricklyn. The donut trays can be rotated for ease of access to the upper rows of donuts. All photos in this post by Paul B. Macro, with assistance from Dall E-3.

As Broffman told The Bricklyn Eagle, “it’s time for the next generation in pastry outlets, and we’re taking the lead with our new deluxe donut shop. Donuts range from large to our new super-large size, but I can promise you, they’re all super tasty!”

As Broffman explained, “with our super-sized donuts, Bricklynites can watch TV without having to keep getting up to get another donut, or,” Broffman added, “they can easily share their super-size donut with a TV viewing partner.”  

When asked about opening up a donut eatery right next to Pastries by Patsy, Broffman said “we’re both in a great location, and there’s nothing wrong with a little competition, now is there?”

Contacted about the opening of a Dunk Them Donuts right next door, the Real Patsy (Outland owner of Pastries by Patsy) told us that:

Members of the Bricklyn Chapter of the Alliance Française inside Pastries by Patsy.
Members of the Bricklyn Chapter of the Alliance Française inside Pastries by Patsy.

“The team at Pastries by Patsy extends a warm welcome to the new Dunk Them Donuts shop next to us on East Street.”

“Frankly, we’re not concerned about competition from another pastry shop in the downtown core,” adding that “Pastries by Patsy customers value the high quality of ingredients used in our pastries.”

When we asked Patsy for an example, she pointed out that:  

“All of our wheat comes from the Outerlands Heritage Grain Farm just outside of Bricklyn. We use only Blue Beard Durham wheat and we mill it by hand in the bakery daily. Our 90% butterfat butter comes from a local dairy farm, also in the Outerlands, and this farm specializes in raising the prized French breed Normande, which is renowned for producing the AOC (appellation d’origine controlée) cheeses.”

This Outland farm sells to Bricklyn businesses, including supplying butter to Pastries by Patsy.
This Outland farm sells to Bricklyn businesses, including supplying butter to Pastries by Patsy. By the way, photographer/reporter Paul Macro was puzzled by the word “Damiry” in the Vermont road sign. If any Vermont readers know its meaning, please let us know.

Editor’s Note: “Outerlands” is a term sometimes used to refer to portions of Outland communities that are located within roughly five to six miles of Inland locations (such as Bricklyn). Often businesses in these areas not only sell their products within their own Outland cities and towns, but also export their products to nearby Inland communities. The League of Inland Cities has successfully developed protocols to streamline customs procedures to expedite the flow of goods between Outland and Inland realms.

While “we have no concerns about the competition” appears to be Patsy’s response to the new Dunk Them Donuts shop next door, we’ll keep an eye on how this plays out. ✥